Built by an Egyptian Undergrad to Revolutionize Social Commerce.
How a software engineering student in Cairo built the operating system that lets online stores across MENA run themselves autonomously—even while you sleep.
Martin Magued
Hi, I'm Martin Magued — an undergraduate software engineering student in Egypt. I built Sellora after observing a frustrating daily reality for local business owners, boutique managers, and e-commerce sellers across Cairo, Alexandria, and the MENA region: spending hours every single night drowning in unread Instagram DMs, Facebook Messenger comments, and WhatsApp chats, manually copy-pasting product prices until 2 AM, checking bank app screenshots for InstaPay and Vodafone Cash, and losing orders whenever they stepped away from their phones.
I realized that business owners didn't need another gimmicky chatbot that required constant human supervision. What they needed was a true operating system—software that centralizes all social channels, storefront inventories, and payment gateways into one calm command center where automated workflows handle the tedious work silently.
"I built Sellora so that while you are offline, sleeping, or in a lecture, the system can finish customer inquiries in native dialect, reserve Shopify inventory, verify banking webhooks, confirm orders, and send you instant summarized updates—giving you your time and freedom back."
How Sellora Runs Your Store Autonomously
1. Unified Social Inbox (IG, Messenger & WhatsApp)
Why switch between 15 browser tabs? Sellora consolidates incoming customer inquiries across Instagram DMs, Facebook Messenger, WhatsApp, Telegram, and Email into a single, high-speed command center.
2. Offline Autonomous Ordering
Even when your phone is turned off or you are fast asleep, Sellora guides customers from initial product discovery to verified checkout without human delay or intervention.
3. Direct Banking & Payment Webhooks
No more squinting at blurry Vodafone Cash screenshots. Sellora integrates directly with Paymob, InstaPay Egypt, Fawry digital invoicing, and mobile wallets to auto-verify checkouts in 1 second.
4. Native Egyptian Dialect & Gulf NLP Engine
Engineered from day one in Cairo to understand Egyptian slang ('كام ده؟', 'في شحن لاسكندرية؟'), Gulf Arabic, and formal e-commerce terminology with sub-second precision.
5. Live Shopify Catalog & Stock Sync
Connect your Shopify storefront in two clicks. When an order is placed on Instagram or WhatsApp, Sellora instantly decrements inventory, preventing overselling.
6. Automated Courier Dispatch (Bosta & Mylerz)
When a payment is verified, Sellora automatically schedules courier pickups with Bosta or Mylerz and sends live tracking links to your buyers.
7. Sellora Copilot & Custom Automation Rules
Build custom self-running workflows without writing code—set discount triggers, abandoned cart reminders, and VIP buyer tagging effortlessly.
8. Enterprise Security & 2FA Enforcement
Server-side two-factor authentication, Supabase Row-Level Security (RLS), and webhook replay protection keep your store and customer data safe.